If you've got it...flaunt it!

Sunday, October 23, 2005

Far too many small businesses have a website because they think they should. Not because they know how to use it. A website can be used for many purposes e.g. selling a service/product or providing information, but this is no good if people don't know the site exists.

When setting up a website, there is so much emphasis on SEO (search engine optimisation) and SEM (search engine marketing) that it's easy to forget about offline promotion.

Make sure that you let people know that your site exists:

Put your web address on all company literature
What about on your company car/van?
Never underestimate the power of word of mouth
Use your web address in advertising, whether it's via the media or by giving away freebies e.g. mousemats to the local college
Include your web address on your answer machine (after all, you are open 24/7 on the internet) or holding messages

Well, I hope that's got you started!

Labels: biz, seo

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