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What's your PENGUIN score?
Monday, November 14, 2005
No, I'm not going mad! I've found an excellent website - www.penguinscore.com which tells you how to appraise your business communications to remove the boredom factor.
For each of the letters in the penguin, there is a an associated attribute that you score from 0 - 2. Your final score determines whether you should scrap it and start again or go with it:
Position: Did you take a position? Will people take notice?
Easy: Did you make it easy to understand or is your message enclosed in 'techno-babble'?
Narrow: Did you narrow it down to a few simple ideas?
Genuine: Is it genuine and sincere? Does it have the human touch?
Useful: Is it practical or applicable?
Infectious: Will it spark conversations?
uNexpected: Did you wake people up?
For further explanation, see the website www.penguinscore.com!
Labels: biz
