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Search Engine / Online Marketing
Wednesday, December 27, 2006
I recently posted about SEO / SEM (search engine optimisation / marketing) and what to look for when choosing a someone to do it for you. But what else can you do to ensure you get your money's worth?
- Make sure that a link building service offers one-way links not reciprocal ones, and that the links are either contextual (links embedded in text) or if they are in a list, in a tightly themed list with no more than about 15 external links on that page. A variety of sources for your links are important, and so is the speed at which you accumulate links - don't grab 100 links on one day and then for months.
- Don't allow anyone to guarantee you top rankings - this cannot be guaranteed by anyone unless they use underhand black-hat techniques that will get you thrown out of the search engine listings.
- Ignore services that offer to submit your site to 100,000 search engines - think quality not quantity. There are only a handful of good quality search engines and many of these 100,000 sites are really link farms which will damage your site's online reputation.
DiscountClick appear to offer quality services without making false promises if you want to pay someone to improve your site's visibility in the search engines.
