Saturday, May 19, 2007
Reciprocal links are an easy way to get links in to your website, are valued less than one-way links by the search engines. Websites with higher numbers of quality one way incoming links are typically the sites that rank the highest in the search engine results.
Website Directory Submission is a very popular and easy way to get quality, one way links to your website, and there are several submission programs available. I've just downloaded 'Directory Submitter', another product by Brad Callen.
It comes in two flavours - free and paid-for. The free version has over 300 directories and the paid for version over 1700, all free to submit to.
The program is very straightforward and you can be submitting in less than a minute. Unlike some software, it's not fully automated, but I see this as a positive issue for several reasons:
1) If you suddenly had 300 backlinks appear to your site, the search engines would be a little suspicious. Better to have five more links a day than 300 at once.
2) It allows you to finetune which category your site is placed under and reduces the risk of your site being rejected or put in the wrong category. The more relevant the page on which your site is listed, the more likely the search engines are to 'count' your site.
There are two steps to submitting your site to a directory with this software - firstly, you need to setup a project for each different site you want to submit. This takes a minute, or if you want to take advantage of using varying titles (anchor text), description and keywords, to look more natural to the search engines, it may take you a minute or two longer.
Once your project is saved, click on the name of a directory from the adjacent list, navigate to the category for which you want to submit and you'll see your details already filled in. Just give them a quick check, fill in the category and 'captcha' if needed and click 'submit'. Repeat for each directory in the list.
The software keeps a record of the date that you submitted to each site, so you can keep track of where you are in the list.
To have a look at the software, and to evaluate it for free (and it's free forever unless you upgrade - no nag links or shareware), see Directory Submitter.