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SEO and PPC for the Web 2.0 Generation
Wednesday, June 06, 2007
SEO (search engine optimisation) is the process of ensuring that your website is fully geared up to be indexed as highly as possible in the search engines.
PPC management is complementary to SEO and ensures your site appears in the paid or sponsored listings as well as possible for your budget.
With the advent of web 2.0 or the social web, there are more opportunities than ever to get your site indexed and visited - just think of YouTube and MySpace for example. Businesses can capitalise on this by podcasting, blogging and videocasting but these can seem daunting to the average Internet user.
Management companies such as Brand Attention offer all of the above services, but how do you decide on which company should manage your online PR?
I suggest speaking to potential companies - ask them for examples of prior work undertaken and see whether they will work with you in-house or with another agency if necessary. Ensuring a bespoke service, tailored to your requirements and industry will provide you with a better return on your investment. If the company don't listen to you, telling you rather than asking you what you need, go elsewhere. Ask whether the service is a 'one-shot' or whether they re-evaluate your campaign regularly. And finally, if they try to guarantee you top place in Google, run a mile!
Labels: pp
