Friday, October 05, 2007
Yes, I got a few e-mails about Russell Brunson's new report that he's giving away. With catchphrases such as "The IM-Myth, Showing Why Internet Marketing is Like Having a Lamborghini on a Dead End Road and what you HAVE to do today if you want to still be around tomorro..." and "What If Everything You Were Ever Taught About Internet Marketing Was A Myth...?" I was naturally skeptical.
However, curiosity got the better of me, especially as I was sent the e-mail from a respected name, and he promised there was no big one time offer upsell, just a $1 offer. The fact there was no big OTO finally made me visit the site - ALL internet marketers offer a free report to try and then sell you a $97 offer - why was Russell Brunson different?
I signed up, downloaded the report and started reading...It's 44 pages long, of which only three aren't useful content - header, copyright and contents pages. There is a prelaunch offered, but only as a hyperlink in the footer - it's not in your face at every opportunity.
So what about the content? It really does blow the Internet marketing theory of "the money is in the list" out of the water and gives you some incredibly good ideas for leveraging more sales without irritating your customers / people on the list. Most Internet Marketers seem to think the more they bombard you with offers, the more likely you are to buy. In actual fact, with me, I'm more likely to unsubscribe from the list.
And the ideas he gives aren't just for Internet Marketers - you can apply them for all sorts of businesses, both online and offline. To be honest, this report was a complete shock - I was expecting fluff and got something that I can actually use. And in fact, when you read the report you'll see just how good his ideas are - you'll have already seen something in action without realising what it was.
Go and have a read now - it is free after all, and you'd be daft not to!
And just for your information, here is the 'hype' e-mail: