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Tracking your e-mail marketing campaigns
Thursday, October 11, 2007
If you have an e-mail newsletter, it's important that you know how many people on your list have actually received it, who's opened it and who has taken further action. Without that information, you might be wasting your efforts.
iContact seem to have a slightly new spin on the whole 'online communication' concept - it's similar to services such as aweber but is more than just an autoresponder. From $9.95 per month (prices increase according to your list size - their Enterprise level starts at $660 per month!), you can utilise their newsletter, autoresponder, blogging and survey tools.
Their interface is easy to use and you have a choice of over 300 email templates to choose from or you could use your own. E-mail opening and clickthrough rates, bounce and unsubscribe management, and sign-up form code (so you can easily add newsletter signup forms to your website using cut-and-paste) come as standard and there are some nice other features such as list segmentation tools.
An overview video is at http://icontact.com/www/video/introduction_video.html.
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