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Listbuilding At Warp Speed
Wednesday, June 27, 2007
If you are an Internet marketer, you may have heard that 1 subscriber equates to $1 in monthly income. This means that if you have 1000 subscribers you could be generating $1000 in monthly income, all from your list. The phrase "The money is in the list" does seem to make sense when you look at it in these terms.
But take it a step further, what if you could get 2500 subscribers or 5000 subscribers or even 10,000 or more? You've guessed it, you could be generating $1000's per month, all for sending an e-mail out.
First though, you have to build the list. And just how do you do that?
I suggest grabbing a FREE account at List Bandit - it's a brand new program attracting the attention of a lot of people including some highly known Internet Marketers.
Pay Per Click Management Explained
ACS SEO have written a white paper on Pay Per Click Management which explains the basic principles of pay per click and its benefits.
PPC is a quickly-implemented way of introducing your product or service to a large volume of people by bidding on your selected keywords. You pay everytime someone clicks on your keyword to view the webpage that you've linked it to. Your ads will appear next to related search results and on sites that have elected to show adverts relevant to their content.
Google and Overture are the current big players in the market and their programs are based on the same principles but are implemented in different ways. Most advertisers tend to use just one and not the other due to unfamiliarity.
Whilst setting up a basic campaign is straightforward, many people actually lose money as they are unsure of the technicalities, don't split-test (fine-tune) their results or miscalculate the return on investment and think they are making rather than losing money. After all, would you spend $250 and be happy to make $200 in sales?
One option is to do a lot of reading on the subject and ensure that you are sure of what you are doing, or if you don't have the time, hire an expert to do the job for you and guarantee that you will gain more in sales that you spend on your PPC campaign.
Buying a domain name and hosting - a new Squidoo lens
Friday, June 15, 2007
I keep hearing from various sources about a website called 'Squidoo' and how you can create a 'lens' which is a collection of links on a topic.
Today, I finally created my first lenses, pulling together information about buying a domain name and buying website hosting. Why not visit and see what you think? Either comment in the guestbook or rate it - either way, I'll be pleased for your feedback.
Labels: domains, hosting, internet, linking
Free 2GB online backup facility
Wednesday, June 13, 2007
IDrive-E is an online backup service offering free backup for up to 2GB of data. For a small fee ($4.95 per month or $49.95 a year) you can upgrade to unlimited backup space. 2GB is more than adequate for a big pile of documents, photos and even a couple of MP3 files if you so wish. No file type or size restrictions are in place and the service is free to businesses as well as personal users.
They make sure your files are secure*, and storing or restoring your files is very simple, with their filespace appearing as a mapped drive in Explorer so you can just drag and drop your files into it.
* The programme itself is encrypted with 128-bit SSL encryption and with password key 256-bit SSL encryption for the actual storage. This means that only you can access your files from the IDrive-E Online Backup because your data is encrypted with your own password key.
Other features include an incremental backup (only backs up files changed from the last backup), drag and drop or scheduled backups, multiple account management for small businesses.
Funky check boxes in your HTML forms
Tuesday, June 12, 2007
Whilst looking for ways to style check boxes using CSS, I came across a nifty little piece of JavaScript at BrainError.net:
"With the use of CSS you can control how forms on your website look, however certain items like checkboxes, radio buttons and selects cannot be altered, they are rendered by the visitors operating system. There is no way to get around it.
The key to changing their appearance is by not by displaying checkboxes at all, use an image instead, and glue it together with a few lines of JavaScript."
To use the script, you will need four things:
1) The line of code to put in the head section of the webpage on which you want to change the check boxes.
2) The script itself (make sure that (1) points to where you saved this script)
3) An image called 'false.png' (or change the JavaScript)
4) An image called 'true.png' (or change the JavaScript)
This script can be literally installed in a few seconds and looks great. If JavaScript is switched off or isn't used in your visitor's browser, they will see the normal textboxes, so there are no compatibility issues.
See "Changing the appearance of checkboxes".
Can your paid links be detected?
According to the 'Ramblings About SEO website;
"Many major SEO firms make it a standard practice to recommend the purchasing of links to their clients. The search engines actively discourage this practice, and do their level best to detect those paid links. Here are 15 things they can use as signals that a link is possibly a paid link..."
Read the full post 15 Methods for Paid Link Detection for more information
Labels: linking, searchengines
SEO and PPC for the Web 2.0 Generation
Wednesday, June 06, 2007
SEO (search engine optimisation) is the process of ensuring that your website is fully geared up to be indexed as highly as possible in the search engines.
PPC management is complementary to SEO and ensures your site appears in the paid or sponsored listings as well as possible for your budget.
With the advent of web 2.0 or the social web, there are more opportunities than ever to get your site indexed and visited - just think of YouTube and MySpace for example. Businesses can capitalise on this by podcasting, blogging and videocasting but these can seem daunting to the average Internet user.
Management companies such as Brand Attention offer all of the above services, but how do you decide on which company should manage your online PR?
I suggest speaking to potential companies - ask them for examples of prior work undertaken and see whether they will work with you in-house or with another agency if necessary. Ensuring a bespoke service, tailored to your requirements and industry will provide you with a better return on your investment. If the company don't listen to you, telling you rather than asking you what you need, go elsewhere. Ask whether the service is a 'one-shot' or whether they re-evaluate your campaign regularly. And finally, if they try to guarantee you top place in Google, run a mile!
Labels: pp
Website law revisited
Friday, June 01, 2007
Previous posts on this blog have mentioned articles on internet legal issues and where to get your website privacy policy from.
Now there's a new website to add to the list - Websites and the Law - which explains different types of legal issues you could face with your website in simple terms.
They also have free legal documents to use (subject to their license) which will cover you for your website disclaimer, T & C (terms and conditions), privacy policy and really usefully, T&C for the sale of goods if you have an e-commerce site.
Obviously if you are unsure, run them by your legal advisor first, but these should provide a good starting point.
It's very simple to add these documents to your site, will cover you in different circumstances, and even the search engines like websites to at least have a privacy policy.
Links
Previous Posts
- How linkable is your blog?
- Stop Yahoo! tracking your every move
- Grab your free copy of Lucid SEO
- Wordtracker coupon code - 15% discount
- Free Wordpress theme generator
- Comprehensive list of CSS techniques
- Web 2.0 online generators
- Tracking your e-mail marketing campaigns
- The Internet Marketing Myth - A Review
- Review: MyBlogLog and its marketing potential